DELAYS DURING HOLIDAY PERIOD -
DG Training will be closed from 10th -20th October 2025.
All online courses ordered during this time will still be processed but there may be a delay.
Any book orders placed during this period will be posted on 20th October.
Highfield remote invigilation of exams can still be arranged during this period, but REHIS remote invigilation will not take place.
Thank you for your understanding.
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This course is aimed at anyone who is responsible for the social media activities of their company, or who is wanting to get an overview of the subject to support their existing marketing activities.
This online course examines the main social media platforms and their use as marketing tools. In particular, we’ll look at Facebook, Instagram, LinkedIn and Twitter.
We’ll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an ‘influencer’. We’ll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms. You’ll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns. We’ll show you how to create a Social Media Policy and use social media for internal communications.
You’ll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company. Online security is crucial and we’ll cover the basic aspects everyone needs to know. Finally, you’ll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.
Learning Objectives
By the end of this course, you will be able to:
• Understand the major social media platforms and their benefits as a marketing tool.
• Recognize the effectiveness of social media campaigns.
• Learn to deal with the positives and negatives of social media campaigns.
• Create and implement a social media Policy.
• Recognize the importance of online Safety.
“I attended a ‘First Aid at Work’ course with Louise from DG Training.
The course was well run, good demonstrations and plenty of interaction between participants. There was a good mix of theory and practical work and everyone was encouraged by Louise. Whilst the course has a serious content, Louise ensured that it was delivered in a light-hearted way and made it easy for everyone to learn.