Facebook for Business


This course is aimed at anyone who is involved in promoting and marketing their business online. This Facebook for Business course will show you how to use Facebook effectively for your business.

It starts by examining Facebook’s history and its phenomenal growth to almost 3 billion active users. You’ll learn how to set up and optimise your Facebook Business page.
It will show you how to create an effective Call to Action, organise your page tabs and create and build your follower count by sharing engaging content.

There’s information on how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool. In a major section on Facebook advertising, we’ll examine effective ways to boost engagement – including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content.

Finally, it will show you how to test, track and evaluate your ad campaigns using key metrics.


Guided Learning Hours

Approximately 30 minutes are required for this course.

Form of Assessment

A short test concludes each module. A passmark of 70% for each module is required to successfully pass the course.


  • The History of Facebook
  • Facebook Business Pages
  • The Facebook Algorithm
  • Facebook Advertising