Instagram for Business


This course is aimed at anyone who is involved in promoting and marketing their business online. It provides insight into how Instagram can be used to promote the company as well as using brand identities, content strategies, hashtags and working with influencers.

This course starts by exploring the history of Instagram to help you understand how it’s become such a powerful tool for generating sales, reaching new audiences and building brand awareness.

You’ll learn how to set up an account and build and optimise a Business Profile. The course will cover the kind of content to post and how to enhance effectiveness with photos and
videos. There’s information on how to respond to comments, use direct messaging and repost user generated content relevant to your brand to keep your audience engaged.

We’ll explore the essential elements of an effective Instagram marketing strategy and show how to maximise the value of your account using brand identities, content strategies, hashtags and working with influencers. You’ll learn how to use extra features such as Instagram advertising, connecting to third-party scheduling apps and Instagram shop and product tagging.

Instagram Analytics and Insights are essential for success on the platform so we’ll cover how to access and use these effectively.

Finally, we’ll cover how you can use your findings to develop new and more powerful Instagram strategies.


Guided Learning Hours

Approximately 40 minutes are required for this course.

Form of Assessment

A short test concludes each module. A passmark of 70% for each module is required to successfully pass the course.


  • The Basics of Instagram
  • Instagram Marketing Strategies
  • Instagram Analytics and Insights