DELAYS DURING HOLIDAY PERIOD -
DG Training will be closed from 10th -20th October 2025.
All online courses ordered during this time will still be processed but there may be a delay.
Any book orders placed during this period will be posted on 20th October.
Highfield remote invigilation of exams can still be arranged during this period, but REHIS remote invigilation will not take place.
Thank you for your understanding.
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This course is aimed at anyone who is involved in promoting and marketing their business online. It provides insight into how Instagram can be used to promote the company as well as using brand identities, content strategies, hashtags and working with influencers.
This course starts by exploring the history of Instagram to help you understand how it’s become such a powerful tool for generating sales, reaching new audiences and building brand awareness.
You’ll learn how to set up an account and build and optimise a Business Profile. The course will cover the kind of content to post and how to enhance effectiveness with photos and
videos. There’s information on how to respond to comments, use direct messaging and repost user generated content relevant to your brand to keep your audience engaged.
We’ll explore the essential elements of an effective Instagram marketing strategy and show how to maximise the value of your account using brand identities, content strategies, hashtags and working with influencers. You’ll learn how to use extra features such as Instagram advertising, connecting to third-party scheduling apps and Instagram shop and product tagging.
Instagram Analytics and Insights are essential for success on the platform so we’ll cover how to access and use these effectively.
Finally, we’ll cover how you can use your findings to develop new and more powerful Instagram strategies.
“The course was resourced and delivered to a high standard.
The teaching was very interactive and the learners were obviously feeling comfortable with the teaching style and the pace and content of the learning.
Louise demonstrated a superb level of knowledge of the subject and delivered the learning well using an obviously vast knowledge of the industry and practices used within it and the skills to deliver the information well.
The presenter developed an excellent and effective rapport with the learners and her vast experience and knowledge of the subject area had a massively positive effect on their learning.”