Search Engine Optimisation for Business

£149.00

Approved by CPD

Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.

The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.

DG Training accepts ITA funding for many of THEIR COURSES AND TRAINING PACKAGES

What are Individual Training Accounts (ITAs)?

A Skills Development Scotland Individual Training Account (ITA) is money for you to put towards the costs of employability-focussed learning or training.

What can they be used for?

Eligible applicants could receive up to £200 towards a single training course. There are loads of course geared towards helping you get a job or progress in your career. Many of DG Training’s Courses and Training Packages are approved for ITA funding.

Who are They For?

You could be eligible for an ITA if you are:

  • Aged 16 or over
  • Living in Scotland
  • Currently in, or actively seeking work
  • Not undertaking training through the Employability Fund
  • Not undertaking a Foundation, Modern or Graduate Level Apprenticeship
  • Not participating in the Community Jobs Scotland programme
  • In receipt of an income of £22,000 per year or less, or are on certain benefits

How to apply for an ITA with DG Training

  1. Click on the link
  2. Browse through our approved courses and packages to find one that is right for you
  3. Click on the Apply for Funding button
  4. Complete the online application form
  5. We will contact you with further details

SEARCH FOR COURSES

 

Guided Learning Hours

Approximately 80 minutes are required for this course.

Form of Assessment

A short test concludes each module. A passmark of 70% for each module is required to successfully pass the course.

Syllabus

  • Introduction to SEO
  • Link Building
  • On-Site SEO
  • Social Media as part of SEO
  • Local Search
  • Pay Per Click (PPC)